It's a common misconception that on-premises data is inherently secure. In fact, 77% of businesses surveyed by Frost & Sullivan cited improved security as a reason to keep data on-site. However, evolving cyber threats can target any data, regardless of its location. Cyber criminals are continuously developing new methods to breach data security, making it essential for businesses to implement comprehensive data protection strategies that go beyond just physical storage.

Many assume that their cloud provider's replication practices cover all their data. However, most providers operate under a 'shared responsibility' model, meaning businesses are responsible for their own data security, including server-side encryption and network traffic security. According to Frost & Sullivan, 69% of businesses have not fully implemented their share of these protections, leaving significant data unprotected.

Having backup copies does not guarantee safety. Data can become unsynchronized if changes occur faster than backups can replicate. This can lead to integrity issues and lost productivity during restoration. Effective data availability solutions are necessary to ensure that data is accessible across hybrid environments, allowing for quick recovery without significant downtime.