DNS, or Domain Name System, is a system that translates a website name into its corresponding IP address. This process is essential for accessing websites, as it allows browsers to locate the servers hosting the content.

A single webpage request often requires hundreds of DNS lookups because the page pulls in various elements such as ads, charts, photos, and text from different sources. Each of these elements may come from separate servers, necessitating multiple lookups to retrieve all the necessary data.

The speed of DNS translation directly impacts the overall Internet experience. Faster translations lead to quicker loading times for web pages, which can enhance user satisfaction and engagement. A more efficient DNS process can help users access content more smoothly.